BK Häcken announced their home stadium will be renamed Nordic Wellness arena under a new 30 million kronor naming rights deal, with plans to expand the venue's capacity.
December 2025 sees Swedish sports figures embroiled in controversies spanning social media, esports politics, and a violent criminal incident linked to football agents.
FC Rosengård's women's team has become a limited company with British firm Crux Football acquiring a 48% stake, sparking both optimism and supporter concerns.
Following their 2025 relegation, IFK Norrköping reveals nearly 25 million SEK loss and strategic challenges, highlighting transfer income and leadership reflections.
Sophie Stenbeck's multi-million investment in a new foundation aims to elevate Sweden's Olympic and Paralympic sporting success under coach Henrik Ankarcrona's leadership.
Hammarby Women's team reached the Europa Cup quarter-finals but faces criticism over low prize money while bidding farewell to key player Simone Boye Sörensen.
The Swedish ski team's sponsorship with Novo Nordisk, maker of the weight loss drug Ozempic, faces sharp criticism in Norway over ethical concerns and potential impacts on young athletes.
Häcken criticizes UEFA for awarding disproportionately low prize money to women's football compared to men's competitions, highlighting ongoing financial challenges despite the sport's growth.
Fans express frustration over limited access to Sweden's World Cup qualifier against Switzerland due to Viaplay's exclusive broadcast rights, prompting a response from Viaplay.
Saudi Arabia’s Public Investment Fund leads a $55 billion acquisition of Electronic Arts, signaling economic diversification and raising cultural concerns.