Sweden's Olympic uniforms have drawn criticism for incorrect flag colors and design changes that reflect athlete comfort concerns, sparking debate on national representation and practicality.
Sweden's Olympic uniforms have drawn criticism for incorrect flag colors and design changes that reflect athlete comfort concerns, sparking debate on national representation and practicality.
Swedish clubs Gais and Mjällby resist selling promising football talents Lundgren and Iqbal despite transfer interest, balancing player ambitions with club needs.
Sweden invests 1.5 million kronor in a UEFA-backed project to strengthen women's football player development and reclaim international competitiveness.
FC Rosengård's women's team has undergone corporatization with Crux Football as a new co-owner and Caroline Seger appointed as Head of Football, signaling a new era including a potential name change.
Jonna Andersson extends with Linköping despite relegation, while Henrik Rydström takes MLS head coach role, marking significant shifts in Swedish football.
Johan Eliasch raises alarms over snow shortage, unfinished venues, and funding delays threatening the Milano Cortina 2026 Winter Olympics preparations.
Swedish hockey clubs Västerås IK and Nybro Vikings are battling financial crises threatening their survival, with community support emerging amid tough challenges.
BK Häcken announced their home stadium will be renamed Nordic Wellness arena under a new 30 million kronor naming rights deal, with plans to expand the venue's capacity.
December 2025 sees Swedish sports figures embroiled in controversies spanning social media, esports politics, and a violent criminal incident linked to football agents.
FC Rosengård's women's team has become a limited company with British firm Crux Football acquiring a 48% stake, sparking both optimism and supporter concerns.
Following their 2025 relegation, IFK Norrköping reveals nearly 25 million SEK loss and strategic challenges, highlighting transfer income and leadership reflections.
Sophie Stenbeck's multi-million investment in a new foundation aims to elevate Sweden's Olympic and Paralympic sporting success under coach Henrik Ankarcrona's leadership.
Hammarby Women's team reached the Europa Cup quarter-finals but faces criticism over low prize money while bidding farewell to key player Simone Boye Sörensen.
The Swedish ski team's sponsorship with Novo Nordisk, maker of the weight loss drug Ozempic, faces sharp criticism in Norway over ethical concerns and potential impacts on young athletes.
Häcken criticizes UEFA for awarding disproportionately low prize money to women's football compared to men's competitions, highlighting ongoing financial challenges despite the sport's growth.
Fans express frustration over limited access to Sweden's World Cup qualifier against Switzerland due to Viaplay's exclusive broadcast rights, prompting a response from Viaplay.
Saudi Arabia’s Public Investment Fund leads a $55 billion acquisition of Electronic Arts, signaling economic diversification and raising cultural concerns.