FC Rosengård's Women's Team Embraces Corporatization with Caroline Seger Leading the Charge

On January 15, 2026, the Swedish Football Association gave the green light for FC Rosengård to corporatize both its men's and women's football operations. This significant transformation involves new ownership structures: Danish club FC Copenhagen becoming co-owner of the men's team, while Crux Football steps in as a 49% investor and co-owner of the women's team. Founded by former New Zealand international Rebecca Smith, Crux Football's involvement marks a unique focus solely on women's football, aiming to build a strong and sustainable foundation for the players.

Caroline Seger, a central figure in Swedish football and a veteran of FC Rosengård, has been appointed as the new Head of Football and will play a key leadership role in this new organizational era. Seger expressed enthusiasm about focusing entirely on women's football within this fresh structure, independent from the men's club, and emphasized the importance of innovating and tailoring approaches to women's football rather than replicating men's football models. She acknowledged the vital contributions of past icons such as Therese Sjögran and Erling Nilsson, highlighting their roles in the club's legacy.

Additionally, the club is considering a possible name change and new club colors to better reflect the team's evolving identity. Bex (Rebecca) Smith, Crux Football CEO and co-owner, emphasized that any such changes would require approval at a general meeting and would comply with ownership rules ensuring FC Rosengård retains a majority stake with 51% voting rights. Smith highlighted the shared vision among all stakeholders to advance the women's club sustainably.

Seger also touched on the dynamic competition with Malmö FF, describing it as an exciting derby while stressing the need for fresh thinking to maintain competitiveness. She defended the move to corporatize against criticisms that it might threaten the traditional Swedish sports model, arguing that it is essential for survival and growth given that previous frameworks did not provide adequate resources.

With Crux Football's investment officially announced and Seger at the helm of football operations, FC Rosengård is setting a new course in women's football, balancing respect for its storied past with a forward-looking approach aimed at strengthening its position nationally and within the Damallsvenskan league.