SVT and TV4 Share 2026 World Cup Broadcasts Amid Ticket Price Cuts

Swedish broadcasters SVT and TV4 have finalized their plans for airing the 2026 FIFA World Cup, which will take place across Canada, Mexico, and the USA from June 11 to June 28. SVT will televise the opening match featuring Canada on June 11, while sharing a total of 72 group stage matches with TV4. If Sweden qualifies through the playoffs in March, SVT will broadcast two of their three group games, including the potential opening match against Tunisia on June 15 and the final group match against Japan on June 26. TV4 will air Sweden's game against the Netherlands on June 20 and the tournament's opening Mexico vs. South Africa match. Both channels aim to provide extensive coverage for Swedish fans, with commentator Lasse Granqvist expressing great enthusiasm, reminiscing about his coverage 32 years ago.

In response to widespread criticism over costly World Cup tickets, FIFA has lowered prices for loyal supporters, a move welcomed by Swedish fans. New ticket categories will offer match tickets at around 550 kronor (approx. $60) even for the final, a stark reduction from previous prices which soared up to $6,900 for a full tournament package. These tickets will be allocated specifically to the most devoted fans through national federations, making attending matches more accessible.

Max Bursell, SVT's sports chief, underscored the excitement surrounding the tournament, highlighting the participation of football stars such as Messi, Ronaldo, and Mbappé, and voiced hope for Sweden’s qualification post-March playoffs. Together, the broadcast arrangements and ticket price adjustments aim to enhance Swedish supporters’ World Cup experience in 2026.