Young Swedish Women Lead in Stock Market Investment Trends

Young women in Sweden are outperforming men in stock market investments, marking a significant trend.

Key Points

  • • Women are increasingly investing more and achieving higher returns in Sweden.
  • • From 2021 to 2022, women's investment returns were nearly six times higher than men's among those aged 18 to 30.
  • • In 2024, women's savings increased by 5%, surpassing men's 4.3% increase.
  • • Investing is increasingly seen as a gender-neutral activity.

A notable shift in Sweden’s investment landscape reveals that young women are increasingly participating in the stock market and achieving remarkable returns on their investments. Research published by Avanza indicates that among those aged 18 to 30, women saw investment returns nearly six times higher than their male peers between 2021 and 2022, challenging the traditionally male-dominated investment sphere.

In 2024, women's savings grew by 5%, surpassing the 4.3% increase seen among men, further underscoring this emerging trend. Jens Magnusson, a chief economist, highlighted that this change reflects a growing acceptance of investing as a gender-neutral activity, stating, "Investing is no longer perceived as a 'male thing.'" This rising engagement among young women signifies a broader transformation in financial behaviors, particularly among the younger generation in Sweden.