TV4 Acquires Broadcasting Rights for Women's Champions League
TV4 has acquired the broadcasting rights for the UEFA Women's Champions League, promising 13 matches per season to Swedish viewers.
Key Points
- • TV4 will broadcast 13 Women's Champions League matches per season for five years.
- • Broadcasting includes both league phase and knockout rounds, plus the final.
- • Swedish clubs Hammarby, Rosengård, and Häcken are in the current qualification round.
- • TV4 will transition to a paid subscription model, moving focus from free broadcasts to streaming.
TV4 has secured the broadcasting rights for the UEFA Women's Champions League, a significant move for Swedish sports fans and clubs. The deal, announced on August 29, 2025, promises to air 13 selected matches per season over the next five years, covering both the league phase and knockout rounds, culminating in the final. Johan Cederqvist, the sports director at TV4, highlighted the importance of this acquisition, especially with many Swedish players competing at top European clubs.
Currently, three Swedish clubs—Hammarby, Rosengård, and Häcken—are actively participating in the qualifying rounds for the 2025/26 Champions League season. Hammarby is set to take on Manchester United in a crucial qualifying match this Saturday, which will be broadcast by Sportbladet, further accentuating the significance of this acquisition for the sport's visibility in Sweden.
TV4's move comes as they prepare to transition to a paid subscription model by the end of the year, shifting away from free over-the-air broadcasts to focus on their streaming service, TV4 Play. This strategic shift is meant to enhance the viewing experience for audiences keen on following high-profile matches and accessing top-tier club football, particularly as interest in women's football continues to rise.
As Cederqvist noted, “This is a fantastic opportunity to showcase some of the best club football, especially with our talent featured prominently in European leagues.” With the league phase set to kick off on October 7, the excitement surrounding the Women's Champions League is palpable among Swedish fans, especially with local clubs aiming for a strong showing in the tournament.