SATS Launches Nordic Campaign and Experts Advocate Daily Movement for Health

SATS has launched its largest Nordic brand campaign in recent years, called "Choose to Move," aiming to inspire more people across Sweden, Norway, Denmark, and Finland to increase their physical activity. Starting August 3, the campaign uses humor and relatable everyday scenarios to emphasize the importance of physical activity not only for exercise but for enhancing energy, mental and physical health, and improving quality of life. Nordic Marketing Manager Rikke Skogen highlighted the campaign's goal is to remind people of the positive feelings associated with being active without causing guilt. The campaign will be visible through films, digital platforms, social media, and SATS's own channels.

Expert advice from Dr. Jordan Metzl, a sports medicine physician, aligns with the campaign's goals, stressing the significance of daily physical activity to promote longevity and healthspan — the years lived in good health free from illness. Dr. Metzl recommends exercising every day, noting that just two minutes of intense activity daily can substantially benefit longevity. He encourages incorporating movement into everyday life through walking, dancing, stairs, or household chores, highlighting the concept of NEAT (Non-Exercise Activity Thermogenesis) which focuses on energy expended during all daily activities, not just formal exercise.

Meanwhile, Asecs shopping center in Jönköping is promoting family-oriented physical activity with a fresh initiative for the back-to-school period: a digital treasure hunt called "Jakten på spelmästaren," running from August 22 to 28. Created in collaboration with the children's brand Yumi & Tomu, the event encourages families to be active together through playful tasks. A Meet & Greet with Yumi & Tomu is scheduled for August 22, alongside store promotions. Asecs' marketing manager, Anette Lindblad, noted the event’s goal to inspire families to move, play, and discover together, addressing concerns about sedentary lifestyles among children.

These initiatives reflect a growing awareness in Sweden and the wider Nordic region about the critical role of regular physical movement in maintaining health and combating sedentary habits amid increasing convenience and technology use.