Richard Bergfors Resigns as CEO of Max Hamburger Chain Amid Brand Challenges

Richard Bergfors has resigned as CEO of Max, the prominent Swedish hamburger chain he has led since 2002. His departure marks a significant leadership transition as he is succeeded by Martin Oppenheimer, the current Chief Operating Officer. Bergfors emphasized that his decision followed consultations with his family and the board, aiming to prioritize the company’s future by appointing Oppenheimer rather than another family member. His brother, Christoffer Bergfors, will remain as vice-CEO.

In a note reflecting on his tenure, Richard acknowledged the difficulties of balancing multiple roles, particularly after becoming chairman following the death of his father, Curt Bergfors, in 2022. He had aspired to step down from the CEO position before turning 50, an objective he has now fulfilled. Moving forward, he plans to concentrate on his chairman responsibilities along with his philanthropic initiatives, such as Rättvis Fördelning and the Food Planet Prize.

Additionally, Richard addressed recent controversies surrounding the brand, particularly a critical report from Aftonbladet highlighting unsanitary practices in Max establishments. Although he disputes the findings of the investigation—stating that reports of toilet seats in dishwashers were false—he admits that such negativity has negatively impacted Max’s reputation. He remains optimistic, insisting, "Yes, all of this hurts. But if you do things right, you can recover quickly and sometimes even come back stronger."