Record Interest in Exchange Traded Products Highlights 15th Annual Investerar-SM Competition

The 15th annual Investerar-SM competition, hosted by Nordic Growth Market from October 13 to 24, 2025, has seen record interest in Exchange Traded Products (ETPs), marking a significant trend in Nordic investment markets. ETPs allow investors to access a broad range of assets including commodities, indices, currencies, cryptocurrencies, and stocks conveniently through their brokerage accounts, with over 50,000 instruments available for trading between 08:00 and 22:00 daily.

Magdalena Hartman, CEO of Nordic Growth Market, emphasized the benefits of ETPs, highlighting their accessibility to otherwise hard-to-reach assets such as gold and oil. She noted, “ETPs allow for spreading risks, securing positions, or capitalizing on market trends,” making them suitable for both long-term saving and tactical investment strategies. The rapidly expanding ETP market reflects new investment trends in areas like sustainability and technology.

Investerar-SM is designed as a risk-free simulated investment competition using a fictional portfolio of one million kronor. Since its inception, more than 100,000 individuals have participated. This year’s competition expects thousands from across the Nordic countries, with prize money up to 250,000 kronor aimed at encouraging more informed and conscious saving practices.

A key feature of the event is Investerar-SM Campus, which engages students from ten Swedish universities in practical investment challenges to foster financial literacy and real-world experience. Sponsorship from major Nordic ETP market issuers Société Générale and Vontobel underscores the increasing importance of educational initiatives to enhance investor knowledge and market engagement.

Overall, the competition underlines the growing popularity and influence of ETPs as a versatile investment tool in the Nordic region, driven by evolving market dynamics and investor demand in 2025.