Preem's Redefine HVO100 Becomes First Liquid Fuel Certified by Updated Svanen Standards

Preem's Redefine HVO100 has become the first liquid fuel to receive the Svanen environmental certification under the updated criteria established in 2022. This certification demands at least a 75% reduction in greenhouse gas emissions compared to traditional fossil fuels, a benchmark that HVO100 surpasses by reducing emissions by over 90%. Produced from waste products such as tall oil, animal fats, and food waste, this fuel maintains compatibility with traditional diesel engines while offering a significantly lower climate impact.

Anna Linusson, CEO of Miljömärkning Sverige, which manages the Svanen certification, highlighted that the label is recognized by 97% of Nordics and plays a crucial role in guiding sustainable consumer choices. The certification process is comprehensive, taking from one month up to two years, involving thorough documentation and verification to ensure the product meets strict sustainability and traceability standards, explicitly excluding palm oil.

Daniel Granquist, business developer for HVO100 at Preem, emphasized that gaining Svanen certification reassures customers about the environmental integrity of the fuel, simplifying the shift from traditional diesel to more sustainable alternatives. Linusson expressed hope that the success of HVO100 will inspire other companies to seek Svanen certification, promoting an industry-wide transition toward sustainability. She also stressed that consumer demand is vital for encouraging companies to invest in sustainable product development.