Jens Fredricson Launches Initiative to Combat Hate in Equestrian Sports

In a proactive move to address the prevalent issue of negativity in equestrian discussions, renowned rider Jens Fredricson has unveiled Yeeha.se, a dedicated platform aimed at fostering constructive dialogue about horse welfare. Launched on September 19, 2025, during the Longines League of Nations competition in St. Tropez, the site is positioned as a safe space for equestrians to exchange ideas without the overshadowing presence of hate or derogatory comments.

Yeeha.se employs an advanced tool, developed over a six-month period, to filter out negative remarks, ensuring respectful conversations among users. Fredricson highlighted the importance of sharing knowledge in a supportive environment, stating, "I want it to be a friendly forum where people can ask questions and engage without fear of negativity."

In addition to moderated discussions, the platform will host a variety of educational series and articles authored by prominent figures in the horse industry, covering topics from mental training to course building. The site’s name, Yeeha, is rooted in the joy associated with horses, which Fredricson hopes to rekindle within the community. The design of the logo, also a family affair, was created by Fredricson's brother, Peder, who has a background in graphic design.