Women's Super League Matches Not Broadcast in Sweden for 2025 Season

The Women's Super League (WSL) will not be broadcast in Sweden during the 2025 season, marking a significant setback for Swedish fans and players. As of now, no television company has secured the rights to air WSL matches, just a week ahead of the league’s kickoff on September 5, 2025. Previously, the rights were held by Viaplay, which has ceased broadcasting WSL games, as confirmed by their representative Fredrik Jönsson.

The absence of live coverage poses challenges for several top Swedish football players currently competing in the WSL, including Fridolina Rolfö, who recently joined Manchester United from Barcelona. Other notable players such as Nathalie Björn and Johanna Rytting Kaneryd are with Chelsea, while Stina Blackstenius represents Arsenal, having notably scored in the Champions League final.

The season opener will feature high-profile matches such as Chelsea vs. Manchester City and Liverpool vs. Everton, but without coverage, Swedish audiences will miss out on these key encounters. This situation raises concerns about the visibility of female athletes and the growth of women's football in Sweden, underscoring the need for broadcasters to prioritize women's sports.