Norway’s World Cup Advance Spurs Swedish Support and Cross-Border Screen Shortages

Following Sweden's elimination from the 2026 FIFA World Cup after losing to France, Norwegian football has become the focus of Swedish support as Norway progresses to the quarter-finals to face England. A recent survey by Verian for SVT Sport shows nearly 75% of Swedes are rooting for Norway, with only 11% hoping for their defeat. In Gothenburg, locals expressed mixed feelings but largely support the Norwegian team, citing regional solidarity and "Scandinavian soul," despite some finding a Norwegian victory unusual.

However, enthusiasm is met with logistical challenges. Norway is experiencing a shortage of large screens for public match viewings ahead of the crucial game. Many Norwegian businesses and municipalities that intended to host broadcasts now struggle to secure screens. Morten Reffhaug, CEO of To-Be-More AS, detailed how demand exploded after Norway's win over Brazil, leaving no availability. Norwegian companies have reached out to Sweden and Denmark for help. In Sweden, Scenkonsult has received multiple inquiries but lacks the specific types needed, as owner Per Sigvardsson confirmed.

This situation highlights cross-border cooperation and practical challenges amid regional sporting interest. As Norway advances further, the shortage of viewing equipment remains a significant hurdle for fans eager to support their team alongside Swedish allies.