Gävleborg Launches 'Jag har en idé' Competition to Spur Innovation in Sustainable Agriculture

Gävleborg has launched its largest-ever idea competition, 'Jag har en idé,' aimed at merging technology with agriculture to tackle sustainability challenges and boost business development in the region. The competition opened on November 11 and will accept submissions until November 30, inviting farmers, technologists, and entrepreneurs to propose innovative ideas that address local agricultural demands while also reducing the climate impact.

Frida Hedström, competition manager at Movexum, highlighted the pressing need for cross-industry creativity to ensure more local food production in a climate-conscious way. Participants do not need to present fully developed solutions or business plans but can collaborate with certified business coaches during the contest. A jury will evaluate entries based on innovation, sustainability, and potential value creation.

The winner will receive business development support worth 50,000 kronor to test their idea’s market potential, with opportunities to progress to Movexum’s incubator for further development. The competition is organized by Movexum along with local municipalities and funded by Region Gävleborg and the European Regional Development Fund. This initiative reflects Gävleborg’s commitment to integrating technological advancements into agriculture for a sustainable future.