Alcohol Sales Approved for Sirius Matches at Studenternas Stadium

In a significant development for local sports fans, the Uppsala municipality has reversed its previous denial of alcohol sales at Studenternas stadium. This change comes after a successful appeal by Fidefamiljen, the company managing the stadium's concessions. As a result, wine and strong beer will be available for purchase during Sirius football matches, starting with the upcoming game against Gais on September 14, 2025.

The initial ban on alcohol sales, which was established due to safety concerns, has now been lifted. Linus Wallén, Sirius's business manager, stressed that allowing alcohol sales will greatly enhance the overall match experience for fans, providing a wider selection of food and beverages.

Despite the positive ruling, Fidefamiljen must apply for alcohol sales for each match, and there may still be restrictions for high-risk matches. This new approval leaves open the possibility for a more engaging sports atmosphere at the stadium while ensuring safety measures are considered in future matches. Fans and the Sirius organization are hopeful that this change will positively influence attendance and the overall matchday experience.