Swedish Hockey Fans Lead Protests Against Red Bull Sponsorship
Färjestad fans protest Red Bull sponsorship in SHL by leaving stands during overtime.
- • Färjestad supporters protest against SHL's partnership with Red Bull.
- • Fans leave the stands during overtime as a protest action.
- • Concerns raised over Red Bull's influence in sports.
- • SHL CEO accused of downplaying fan concerns.
Key details
Fans of Färjestad in the Swedish Hockey League (SHL) have launched a concerted protest against the league's partnership with energy drink giant Red Bull. This movement was significantly expressed during a recent match against Rögle, where the organized supporter group Bryggeriet decided to leave the stands during overtime periods, branding their actions as a necessary response to what they describe as the ‘parasite’ influence of Red Bull in sports. They argue that such corporate control undermines the integrity of the game.