Swedish Hockey Fans Lead Protests Against Red Bull Sponsorship
Färjestad fans protest Red Bull sponsorship in SHL by leaving stands during overtime.
- • Färjestad supporters protest against SHL's partnership with Red Bull.
- • Fans leave the stands during overtime as a protest action.
- • Concerns raised over Red Bull's influence in sports.
- • SHL CEO accused of downplaying fan concerns.
Key details
Fans of Färjestad in the Swedish Hockey League (SHL) have launched a concerted protest against the league's partnership with energy drink giant Red Bull. This movement was significantly expressed during a recent match against Rögle, where the organized supporter group Bryggeriet decided to leave the stands during overtime periods, branding their actions as a necessary response to what they describe as the ‘parasite’ influence of Red Bull in sports. They argue that such corporate control undermines the integrity of the game.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
Source articles (1)
Latest news
Families of Sexual Offenders in Sweden Struggle with Isolation and Lack of Support
Hörby Community Mourns Young Boy's Death Amid Ongoing Investigation
Russian Ship 'Adler' Anchored Near Höganäs After Engine Failure Amid Sanctions
Mats Malm Resigns as Swedish Academy's Permanent Secretary; Ingrid Carlberg to Succeed
Major Asphalt Cracks on E4 Near Södertälje Cause Christmas Traffic Disruptions
Sweden Advances Sustainable Industry with Green Mining and Vehicle Innovation Investments
The top news stories in Sweden
Delivered straight to your inbox each morning.