Siw Malmkvist Becomes Oldest Christmas Host on SVT, Introduces New Interactive Segment
Siw Malmkvist, at 88, becomes the oldest TV Christmas host in Sweden, introducing a new interactive quiz and sharing playful moments during the 2025 SVT broadcast.
- • Siw Malmkvist is the oldest SVT Christmas host at age 88.
- • She lit the Christmas candle at 15:00 during the broadcast.
- • She introduced a new interactive quiz segment for viewers.
- • Malmkvist intentionally created a humorous moment by extinguishing both the match and candle flame simultaneously.
Key details
At 88 years old, Siw Malmkvist has made history by becoming the oldest Christmas host (julvärd) on Swedish television, leading the 2025 SVT Christmas broadcast. She was tasked with lighting the Christmas candle at 15:00, a traditional and symbolic moment in the program. Despite feeling nervous about the live event, Malmkvist sought to bring fresh energy to the broadcast by introducing a new quiz segment designed for viewers to engage with, though the quiz's theme was kept under wraps.
An amusing highlight during the broadcast was when Malmkvist lit the candle and then simultaneously blew out the match and the candle's flame. While some viewers initially thought this was a mistake, Malmkvist revealed that it was a deliberate, humorous gesture she devised to entertain the audience.
Malmkvist expressed concerns about nervousness, saying, "I don’t want to get nervous, because when you get nervous, you become so damn jittery. Then you mess up all the time." Her ability to balance tradition with innovation and humor helped create a memorable Christmas broadcast. This event cements her place in Swedish entertainment history as both a respected veteran and an engaging personality willing to try new things on live TV.
This article was translated and synthesized from Swedish sources, providing English-speaking readers with local perspectives.
Source articles (2)
Julvärden inför ett nytt moment
Julvärden om ljusbuset i sändning: Min egen idé
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