Nybro Vikings Facing Financial Crisis as Season Approaches
The Nybro Vikings face a financial crisis and seek urgent community support ahead of the new season.
Key Points
- • Nybro Vikings needs to raise 3 million SEK to survive the season.
- • The club lost 2.9 million SEK in revenue last season due to ticket sales downturn.
- • Poor cost control and lack of enthusiasm post-promotion exacerbated financial woes.
- • Club officials call on the community and fans to support through ticket purchases and donations.
The Nybro Vikings IF, a hockey club competing in Sweden's HockeyAllsvenskan, is currently grappling with a significant financial crisis. With the new season just weeks away, the club has announced an urgent need to raise 3 million SEK to ensure its survival. This financial distress follows a staggering loss of 2.9 million SEK in ticket-related revenue compared to the previous season, attributed to poor cost management and diminished enthusiasm after their promotion to the league.
Club chairman Magnus Krantz emphasized the need for financial oversight for sustainability and stated, "Now we have full control over all accounts in the bookkeeping and the financial starting position, which creates conditions for building long-term stability and future confidence." Despite the establishment of an action plan to tackle the ongoing financial concerns, both Krantz and club director Anders Westring have made it clear that the club cannot recover alone. Westring said, "We will never make it without everyone helping out," urging local businesses, the municipality, and fans to contribute in order to stabilize the club.
To support the club, Nybro is calling on supporters to purchase season tickets, attend games, and engage with the club financially through merchandise and donations. The upcoming match against Oskarshamn is set to take place in just over four weeks, offering fans a critical opportunity to show their support during this challenging time. Without concerted community effort, the future of the Nybro Vikings remains uncertain.