Innovative Sustainable Initiatives Shape Corporate Landscape in Sweden
Swedish firms SaltX Technology and Adverty advance sustainable production and digital advertising initiatives.
Key Points
- • SaltX and SMA Mineral to build a ground-breaking electric lime production facility in Norway.
- • Adverty reduces costs while enhancing its digital advertising platform and programmatic revenues improve.
- • Support from Enova underscores the Norwegian government's push for sustainable technologies in industry.
- • Adverty reports solid retention rates and strong technical improvements in its advertising offerings.
In a significant development for both sustainable industrial practices and digital technology, Swedish companies are making headway in their respective sectors. SaltX Technology, in partnership with SMA Mineral, is moving forward with plans to create the world’s first fully electric and emission-free lime production facility in Mo i Rana, Norway. This pilot plant will utilize SaltX’s innovative Zero Emission Quicklime (ZEQL) concept and the patented Electric Arc Calciner (EAC) technology, with construction set to be completed by 2027, boasting an annual capacity of 40,000 tons of ZEQL lime. The initiative is backed by 287 million Norwegian kroner from Enova, highlighting significant governmental support for sustainable technology innovations.
Meanwhile, in the digital advertising realm, Adverty is sharpening its focus as it transitions towards a more scalable business model. In the second quarter of 2025, Adverty reported a cost reduction of 1.9 million SEK, a 17.7% decrease from the previous year, despite experiencing a 13.9% decline in revenue overall. However, the company noted a 4% increase in programmatic revenue year-over-year in USD, showing resilience amidst currency fluctuations and industry shifts toward programmatic advertising.
Adverty has also bolstered its technical platform, enhancing ad compatibility and introducing native advertising to its offerings. These initiatives are expected to yield improved margins and strengthen the company's market position as it gears up for growth in the latter half of 2025.