Expert Insights Highlight Crucial Steps and Safeguards in Preparing Swedish Business Sales

Successful business sales in Sweden demand thorough preparation, strategic advisory, and safeguarding of intangible assets, according to industry experts from Länia, Tertium, and Groth & Co. Claes Trozelli and Patrik Alvhage of Länia emphasize that ample time and detailed readiness differentiate successful transactions from failures. Länia's 30 years of brokerage experience reveal that organized financials, clear contracts, and identifying key post-sale leadership are vital. They stress realistic price expectations and matching sellers with buyers aligned to the company’s vision. Meanwhile, strategic advisory firm Tertium, led by partner Håkan Söderberg, underscores the importance of trust and shared goals in sales advisory. Their experience as business owners aids in addressing both the economic and emotional stakes of ownership transitions, aiming for client satisfaction, appropriate valuations, and suitable buyer selection. Additionally, Carolin Sundkvist, CEO of Groth & Co, cautions on the critical role of intangible assets like trademarks, patents, domain names, and trade secrets, which can constitute up to 80% of a company’s value but are often overlooked. Sundkvist advocates rigorous protection and valuation of such intellectual property to ensure transactional and long-term competitive value. These combined perspectives highlight that meticulous planning, appropriate advisory support, and safeguarding intangible assets are indispensable for maximizing transaction success and preserving business value in Sweden's owner-led company sales market.