Pajala's Santa Claus tourism attracts thousands annually, even as academic critique challenges Santa’s symbolic role in reinforcing traditional gender norms during Christmas.
Distinct Lucia and Christmas traditions come alive in Sweden’s Dalarna and Storfors regions with festive processions, concerts, and communal celebrations highlighting local culture.
Swedes express outrage over the exclusion of traditional foods like knäckebröd from the new 2025 cultural canon, calling for its recognition as a national symbol.