Telia and Viaplay Secure New Multi-Year Streaming and TV Agreement Amid Contract Negotiations

Telia and Viaplay have finalized a new multi-year agreement aimed at strengthening their partnership and enhancing the entertainment and sports offerings available to Telia's customers. This agreement ensures access to a broad range of international films, series, and live sports from major leagues such as the Premier League, UEFA Champions League, NHL, and Formula 1, consolidating diverse viewing options into a simplified, cost-effective platform.

Prior to the finalization, the companies were engaged in ongoing negotiations, with the existing contract set to expire imminently. Telia's press chief, Roija Rafii, noted that talks were constructive with the objective to reach a deal by the deadline. Failure to do so risked discontinuation of Viaplay's linear channels, including TV3 and TV6, alongside their sports channels and streaming service, potentially impacting 1.2 million customers.

Oscar Karlsson, Head of Consumer Business at Telia, emphasized that the partnership adapts to customer needs, securing a sustainable market position for Telia. Viaplay Group Sweden's CEO Jonas Karlén expressed excitement about the collaboration, highlighting that combining Viaplay's content with Telia’s extensive reach could significantly improve the viewing experience nationwide.

The new contract not only promises continued access to a vast content library but also aims to reduce fragmentation in the market by integrating popular streaming and traditional TV services, making entertainment more accessible and user-friendly for Swedish audiences.