Swedish SMEs Drive Export Growth Through Amazon.se Platform

Didriksons, a Swedish clothing brand founded in 1913 to protect local fishermen from harsh weather, has evolved into an international presence by leveraging Amazon.se as a core part of its multi-channel sales strategy. According to CEO Johan Ekeroth, Amazon significantly enhances visibility for the brand and supports its international expansion.

Since Amazon launched in Sweden five years ago, it has become a vital platform for over 1,000 Swedish small and medium-sized enterprises (SMEs) to reach global customers. Last year alone, these SMEs generated 660 million SEK in export revenue through Amazon. Overall, Swedish companies have collectively sold more than 9.5 billion SEK worth of products on Amazon since 2020.

Amazon’s commitment to the Swedish market is evident, with an investment exceeding 28 billion SEK, creating new opportunities for digital commerce growth beyond metropolitan areas; notably, 40% of Swedish sellers on Amazon operate outside major cities. Furthermore, three out of four Swedish sellers on Amazon export their products internationally.

Gülfem Toygar, country manager for Amazon Sweden, emphasized the platform's role in reducing barriers for entrepreneurs, enabling business growth and broader global reach. Didriksons continues to prioritize functionality and customer trust, reflecting its historic mission while embracing digital commerce to fuel expansion.

Overall, the Amazon.se platform is a pivotal driver of Sweden's export growth story, particularly empowering SMEs to thrive in international markets through e-commerce.