Swedish Elite Football Sets New Attendance Record in 2025

Swedish men's elite football has shattered its previous attendance record for the 2025 season, with combined spectators in Allsvenskan and Superettan reaching an unprecedented total of 3,291,868. This marks an increase of nearly 100,000 from the 3,192,519 spectators recorded in 2024, signaling rising enthusiasm and engagement in Swedish football. Ola Rydén, league manager at Svensk Elitfotboll, praised the dedication of clubs and fans alike for this remarkable achievement, emphasizing the community pride and enhanced matchday experiences cultivated throughout the season.

The average attendance in Allsvenskan rose to 10,982, with AIK leading by a significant margin, drawing an average crowd of 30,024—surpassing the Scandinavian record formerly held by FC Copenhagen. Hammarby and Djurgården also posted strong attendance figures. In Superettan, Helsingborg topped the attendance charts with an average of 6,945 spectators per match, followed by Västerås and Örebro. The season is nearing its conclusion, with only the relegation qualification match between Örgryte and Norrköping remaining to decide next season's participants in the top tier.

This milestone underlines the growing popularity and fan engagement across Sweden’s top football leagues, reflecting both club efforts to enhance the spectator experience and the passionate support of Swedish football communities.