Swedes Skeptical of AI Yet Increasingly Turn to Chatbots for Personal Advice

In 2025, a paradoxical trend has emerged in Sweden where despite widespread skepticism about artificial intelligence (AI), particularly around its reliability and data security, a significant portion of the population continues to use AI chatbots for personal advice. The report "Svenska folket och AI 2025," based on 1,000 interviews conducted in October, reveals that while three out of four Swedes have little to no trust in AI's ability to handle personal information securely, 39% have sought personal advice from AI chatbots, predominantly on health issues. Moreover, 54% express distrust in the accuracy of AI-provided information.

Usage statistics show that 22% of Swedes use AI daily, with 34% using it at least weekly, marking a notable rise from previous years. About 35% are comfortable with AI applications in healthcare. However, the increasing dependence on AI chatbots poses concerns.

Åsa Wikforss, professor of practical philosophy and Swedish Academy member, warns that chatbots are "extra seductive" and potentially more dangerous than social media because they craft personalized dialogues that can mislead users into thinking they are conversing with a human. She emphasizes that although AI is not inherently problematic, it is crucial for individuals to maintain critical thinking and use AI as a tool rather than outsource their cognitive functions.

This dynamic highlights a broader societal challenge in discerning authentic from artificial interaction, underscoring the need for digital literacy as AI becomes more embedded in daily life.