Swedes Rally Behind Norway in World Cup After National Team's Exit

After Sweden's early World Cup exit, most Swedes now support Norway's continued success in the tournament, according to a recent survey.

    Key details

  • • 73% of Swedes are positive about Norway's success in the World Cup.
  • • 48% of respondents are 'very positive' about Norway's performance.
  • • Only 11% want Norway eliminated, with higher opposition among men.
  • • Norway defeated Brazil to reach the quarter-finals, now facing England.

Following Sweden's elimination from the 2026 World Cup in the round of 16, a strong majority of the Swedish public has shifted their support to neighboring Norway, which has advanced to the quarter-finals. A recent survey by Verian conducted for SVT Sport reveals that 73% of Swedes are positive about Norway's success, with 48% expressing they are "very positive." Only 11% of respondents wished for Norway to be knocked out, although this figure rises to 26% among those with a keen interest in the tournament. The survey, which included 1,018 individuals aged 18 to 84 and was conducted between July 6 and 7, also highlights a gender difference: 16% of men hope for Norway's elimination compared to just 6% of women. Norway's impressive World Cup run includes a notable victory over Brazil in the round of 16, setting up a quarter-final match against England on July 8 at 23:00 Swedish time. Sweden's exit came after an uneven group stage, starting with a commanding 5-1 win against Tunisia, followed by a draw with Japan and a 0-3 loss to France in the knockout phase. The public's support for Norway underscores a regional solidarity in the tournament, as Norwegians aim for a potential semi-final against Argentina or Switzerland. This shift in fan allegiance captures the spirit of Nordic unity as the tournament progresses.

This article was translated and synthesized from Swedish sources, providing English-speaking readers with local perspectives.

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