Pharmacy Price Disparities in Sweden: A Major Concern for Consumers

A recent study has revealed stark price differences between online and physical pharmacies in Sweden, underscoring concerns particularly for the elderly. The analysis, carried out by Prisjakt for Dagens Nyheter, indicated that prices for over-the-counter medications can be up to 39% higher in-store than online, with some items costing nearly double. For example, paracetamol at Kronans Apotek sells for just 10 SEK online, while the in-store price is 45 SEK.

Experts have criticized this pricing strategy as inequitable, especially for seniors who may not have the capability or access to shop online. Thony Björk, a pharmaceutical expert, highlighted that older customers value the immediate accessibility of physical pharmacies. Johan Wallér, CEO of the Swedish Pharmacy Association, echoed similar sentiments about the urgent need for more equitable pricing practices, emphasizing the importance of ensuring all consumers can afford their medications.

Despite these disparities, approximately 75% of customers continue to prefer shopping at physical locations, indicating their essential role in providing direct access to health products. This situation has arisen after the deregulation of the pharmacy market in 2009, which, while fostering lower overall medication prices, has led to significant disparities across purchasing platforms that spark ongoing debates about fairness and access in healthcare.