New Report Reveals Normalization of Sex Buying and Human Trafficking Indicators in Sweden

A recent study by Jämställdhetsmyndigheten has uncovered alarming insights into the online landscape of sex buying in Sweden. The research identified approximately 30 websites advertising sex purchases, with around 13,000 profiles primarily concentrated in urban areas, notably Stockholm. About 85% of these profiles claim to be women, using multiple languages including English, Swedish, Spanish, and Italian.

The investigation found troubling signs of human trafficking; repeated phone numbers appeared across many profiles, hinting at organized control behind the scenes. Buyers openly leave reviews of illegal purchases on these platforms, with nearly 30,000 reviews analyzed. This practice not only normalizes the criminal act of sex buying but also exposes buyers to the realities and risks of potential human trafficking.

Lisa Kaati, a researcher at Stockholm University, commented on the disturbing nature of these reviews, highlighting that individuals share their unlawful activities as if discussing ordinary consumer experiences. She also pointed out that the information in profiles may not be accurate, often tailored to what buyers expect. Some buyer comments acknowledge suspicions of trafficking, noting discrepancies between advertised and actual individuals encountered.

This phenomenon comes despite Sweden’s long-standing legal framework criminalizing the purchase—but not the sale—of sexual services since 1999. The law is grounded in viewing prostitution as an extension of men's violence against women. It was further strengthened on August 1, 2022, by increasing penalties for sex buyers. The report underscores how these criminal behaviors are becoming normalized online, raising serious concerns about societal implications and the safety of people selling sex.

These findings shed light on the complex and dangerous ecosystem surrounding sex buying in Sweden, emphasizing the need for continued vigilance and enforcement against both human trafficking and the normalization of this illegal trade.