Mips Acquires Koroyd for Over 430 Million SEK While Gekås Plans Massive Store Expansion
Mips secures Koroyd acquisition worth over 430 million kronor, while Ge-kås unveils plans to expand its store by 50,000 square meters amid strong growth in Swedish retail and manufacturing sectors.
- • Mips agreed to acquire all shares in Koroyd and SCP George for 40 million euros with potential additional payment of up to 25 million euros based on performance.
- • The total acquisition value exceeds 430 million kronor, strengthening Mips' position in the safety equipment market.
- • Gekås, founded in 1963, plans to expand its store by 50,000 square meters and increase hotel height.
- • Ge-kås current revenue has grown to nearly 7 billion kronor from an initial 80,000 kronor two years after its founding.
Key details
Swedish company Mips announced on December 12, 2025, its agreement to acquire all shares in Koroyd and SCP George, collectively known as Koroyd, for a purchase price of 40 million euros, exceeding 430 million kronor. The acquisition deal also allows for an additional payment of up to 25 million euros, contingent on performance targets, marking a significant strategic investment in the safety equipment sector to broaden Mips' market presence.
Simultaneously, Ge-kås Manufaktur, founded by Göran Karlsson in 1963, is pursuing major growth by submitting a planning application to expand its discount department store by up to 50,000 square meters. This expansion is complemented by plans to increase the height of its existing hotel by several floors, reflecting Ge-kås' long-term growth strategy. The company, which started with revenues of just 80,000 kronor two years after its inception, now generates nearly 7 billion kronor in revenue annually.
These developments highlight significant economic momentum in Sweden’s retail and manufacturing sectors, underscoring substantial investments and ambitious growth plans towards the end of 2025.
This article was translated and synthesized from Swedish sources, providing English-speaking readers with local perspectives.
Source articles (2)
”Gigantiskt” – här är Gekås nya jätteplan
Mips förvärvar bolag för 40 miljoner euro
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