McDonald's Accelerates Expansion in Sweden with Seven New Outlets Including a Landmark Kiruna Location

McDonald's is embarking on a significant expansion in Sweden, announcing plans to open seven new restaurants across the country, including a highly anticipated site in Kiruna set for early 2026. This move coincides with the upcoming opening of the company’s 200th restaurant in Sweden at the Westfield Mall of Scandinavia in Stockholm.

Markus Åberg, establishment manager for McDonald's Sweden, highlighted the Kiruna location as uniquely advantageous, situated at the entrance of the city along the main road, ensuring it is the first McDonald's visible to visitors arriving. He described it as "the best possible location" and part of the city’s relocation efforts, receiving a warm reception from the local community.

Joakim Bohman, CEO of McDonald's Sweden, emphasized the strategic importance of opening restaurants in places where people gather, a strategy that has guided the company since its first Swedish outlet opened in Stockholm in 1973. McDonald's Sweden currently operates under a franchise model with 24 local franchisees, and the company is optimistic about expanding its market share through these new sites in cities such as Eksjö, Gislaved, Älmhult, Karlstad, and Uppsala.

The expansion reflects McDonald’s long-standing commitment to Sweden’s market, maintaining a presence for over 50 years and focusing on high-traffic urban and commercial areas or routes with strong visitor potential. This growth initiative is poised to reinforce McDonald’s brand prominence and accessibility across Sweden in 2026 and beyond.