Kjell & Company Opens Smart Tech Store Inside IKEA Kalmar to Enhance Home Experiences
Kjell & Company is opening a compact smart technology store inside IKEA Kalmar to offer intuitive home solutions and personalized advice this autumn.
- • Kjell & Company opens a 70 sqm store inside IKEA Kalmar this autumn.
- • The store focuses on easy-to-use smart home products like Wi-Fi, cameras, locks, and robot vacuums.
- • Personalized advice by knowledgeable staff will aid customers in choosing tech solutions.
- • Store location is strategic, near IKEA’s bistro and exit cashiers for customer convenience.
Key details
Kjell & Company is launching a new retail store within IKEA in Kalmar this autumn, focusing on technology solutions that simplify and enhance daily home life through smart products. This innovative store concept adapts to a smaller retail space, 70 square meters compared to the usual 200, to integrate seamlessly within IKEA's environment and customer flow. According to Christopher Thour, Director of Concept & Expansion at Kjell & Company, the store will offer a range of smart home products such as fast and reliable Wi-Fi, surveillance cameras, digital door locks, and robot vacuum cleaners designed for ease of use and installation. Knowledgeable staff will provide personalized advice, helping customers find intuitive technology solutions that fit their homes. Strategically located near the bistro and exit cashiers, the store aims to attract shoppers finishing their IKEA visits. CEO Sandra Gadd expressed enthusiasm about collaborating with IKEA, highlighting their shared vision of creating homes that are both beautiful and smart to enhance everyday living. Kjell & Company prides itself on its extensive product selection and expert advisory service, aiming to deliver real customer value alongside IKEA’s mission to improve daily life with well-designed, affordable products.