Julia Franzén to Tackle the 2026 Vasaloppet as SVT's Celebrity Profile

Julia Franzén, the 35-year-old influencer and television personality, will participate as the celebrity profile for SVT at the 2026 Vasaloppet, scheduled for March 1. Known for her appearances on reality shows like "Bachelorette" and "Robinson," as well as her recent role in SVT's "Spelet," Franzén brings a mix of humor, warmth, and determination to the prestigious 90-kilometer ski race from Sälen to Mora.

SVT has designed a special broadcast titled "I spåret med Julia och Mattias," which will follow Franzén's journey throughout the event. She will be assisted by Mattias Svahn, a ski expert experienced in guiding celebrities through the challenging course. Photographer Adam Karlsson, recognized from SVT's "Mot alla odds," will document the adventure for viewers.

Franzén openly expressed her complex feelings about undertaking the race, describing it as both frightening and exhilarating. She said, "It should be so scary and new that I want to cry and throw up from nerves before. But I am proud to put myself through this." This statement highlights her commitment to personal growth by pushing her own limits.

Bobby Baksi, the Vasaloppet project leader at SVT, emphasized Franzén's qualities that made her the ideal choice for this role, noting her humor, warmth, and determination. The event itself remains one of Sweden's major sports highlights, attracting widespread attention.

As the event approaches, audiences can look forward to an intimate and inspiring portrayal of an influencer stepping outside her comfort zone, accompanied by expert guidance and captivating storytelling.