Hammarby Coach Kim Hellberg Responds to Harsh Criticism Following Rosenborg Match

Hammarby IF's coach Kim Hellberg has addressed severe criticism from football experts following the team’s recent 0-0 draw against Norway's Rosenborg in the Conference League. Expert Steffen Iversen branded Hammarby as a 'mediocre team,' prompting Hellberg to defend both his players and the team's strategies. He reiterated that while he occasionally listens to expert opinions, he aims to influence the media narratives that shape public perceptions of the club. Hellberg noted, "Expert opinions can significantly impact how fans see our performance," and expressed that he experiences mixed feelings when critiques misrepresent the team's situation.

Hammarby is looking forward to a critical rematch against Rosenborg, scheduled for Thursday at 19:00, which will be decisive for their continuation in the tournament. The coach’s comments highlight not only the pressures faced by sports teams but also the broader impact of media narratives in shaping team reputations. Hellberg concluded that despite the challenging feedback, he remains confident in his team's abilities as they prepare for their crucial game.