Economic Strain Drives Credit Use and Resale of Christmas Gifts in Sweden 2025

A recent survey commissioned by Hyresgästföreningen reveals that around 25% of Swedes buy Christmas gifts on credit, with renters and young adults particularly affected by financial pressures. Nearly half (48%) of renters cited lack of funds as the reason for buying gifts on credit, compared to 22% of homeowners. Furthermore, 11% of renters forewent purchasing gifts altogether, nearly double the share among homeowners. Young adults aged 18-29 are especially impacted, with 37% using credit due to affordability issues.

Simultaneously, a growing number of Swedes are selling Christmas gifts post-holiday to offset costs. One in ten has sold a gift received, and one in four has considered or attempted to resell. The online marketplace Blocket saw a 10% increase in listings labeled as "Christmas gift" compared to last year, with electronics, clothing, and toys being common items sold. Sofia Hagelin of Tradera noted that gift sales often start surprisingly quickly, sometimes even on Christmas Eve.

Kitty Ehn from Blocket emphasized that selling unwanted presents is becoming normalized, reflecting both economic necessity and a cultural shift towards sustainability. Marie Linder from Hyresgästföreningen highlighted the financial struggles of renters who are striving to maintain holiday traditions amid rising living expenses. This dual trend of credit use and gift resale illustrates the tangible economic pressures Swedish households face during the 2025 holiday season.