Djurgården Hockey Shatters Indoor Attendance Records Amid Renewed Fan Enthusiasm
Djurgården hockey sets a new SHL attendance record, signaling a triumphant return in 2025.
- • Djurgården set a new SHL record with 13,950 tickets for a match against Frölunda.
- • CEO Matthias Sånemyr noted unprecedented fan pressure and excitement.
- • The women's team also sees a significant attendance rise, averaging 1,454 spectators.
- • Plans for more sell-outs and a new arena are in the works.
Key details
Djurgården hockey has made a remarkable return to the Swedish Hockey League (SHL) in 2025, achieving a stunning new indoor attendance record of 13,950 tickets sold for their match against Frölunda. This impressive turnout, despite a significant defeat (2-11), showcases the rekindled enthusiasm among fans in Stockholm as they rally behind their team following its three-year absence from the top league. Matthias Sånemyr, CEO of Djurgården hockey, remarked on the "unprecedented pressure and excitement" surrounding the resurgence of hockey in the capital, highlighting a streak of ten consecutive sold-out matches since last season's playoffs.
As Djurgården prepares for upcoming matches, there's optimism for further sell-outs, particularly for a key game against Brynäs on November 11. The recent performance of the team, including a notable win against defending champions Luleå, has only fueled this excitement, attracting fans back to the arena in droves. The club's return to SHL has significantly boosted interest in hockey, extending beyond Stockholm, with visiting teams experiencing increased attendance when playing against Djurgården. This phenomenon indicates a broader national interest in the revival of a prominent Stockholm team.
In addition to the men’s success, Djurgården's women’s football team is also enjoying a resurgence, averaging 1,454 spectators per match—the highest in 21 years. This increase is attributed to both improved on-field performance and strategic marketing efforts aimed at attracting historical supporters of women's football. Although they still trail behind Hammarby in attendance figures, there are plans for greater fan engagement and a potential new arena that could accommodate 6,000 to 10,000 supporters.
As Djurgården continues to build on this momentum, the club aims for a season of record-breaking attendance and vibrant fan participation, emphasizing a strong return to the competitive landscape of both men's and women's sports in Sweden.