Camping Tourism Booms in Sweden Despite Challenging Weather
Amidst challenging spring weather, camping tourism in Sweden is seeing a promising rise with business optimism for summer 2023.
Key Points
- • Sweden is increasingly popular as a camping destination among international tourists.
- • Over 60% of camping businesses expect improved performance this summer.
- • Martin Juhos emphasizes the camping industry's resilience despite earlier weather challenges.
- • Camping remains the top choice for accommodation among tourists in summer.
Sweden has rapidly become a favored destination for camping among international tourists, as indicated by recent findings from a survey by Svensk Camping. With over 60% of camping businesses anticipating better performance this summer compared to last year, there is a notable sense of optimism in the industry. Martin Juhos, CEO of Svensk Camping, highlighted the resilience of the sector, stating, "The camping industry shows resilience and long-term growth despite the adversity faced," referring to rough weather earlier in the spring that could have negatively impacted business prospects.
Camping not only remains the most popular form of accommodation among international visitors during the summer months, but it is also seen as vital for Sweden's overall summer tourism landscape. This resurgence demonstrates the adaptability of the camping tourism sector as recovery and growth trends continue to unfold in 2023.