Business Sweden Empowers Swedish SMEs with Strategic Export Support

Andreas Scheibenpflug, Vice President & Head of Region Sweden at Business Sweden, stresses that successful exporting requires more than just a product in demand; it demands a solid strategy and courage. He urges Swedish companies to seek assistance from advisors with local knowledge and valuable contacts, a step deemed crucial for navigating the complexities of international markets. Exporting not only opens doors to new customers and markets but also helps spread business risks across countries.

Business Sweden operates globally with presence in over 45 locations, providing Swedish companies with tailored strategic guidance and practical support throughout their export journey. This includes market evaluation, understanding local regulations, overcoming language barriers, finding partners and distributors, and developing customized entry strategies. The organization offers free initial advisory services to small and medium-sized enterprises (SMEs) with fewer than 249 employees and revenues under €50 million, encouraging growth potential companies to expand internationally.

Scheibenpflug highlights the importance of leveraging local expertise amidst global uncertainties and information overload. Business Sweden’s combined local presence and access to public and private sector networks enable it to effectively support Swedish exporters in growing their global sales and operations.