Axfood's CEO Optimistic About Retail Expansion Potential
Axfood plans to significantly expand its retail store network, with CEO Simone Margulies highlighting the growth potential.
- • Axfood plans to establish more stores than current opportunities allow.
- • CEO highlights the need for better conditions to secure store locations.
- • The company is proactive in meeting market demand.
- • Expansion strategy aims to enhance presence in the Swedish market.
Key details
Axfood's CEO, Simone Margulies, has announced plans to significantly increase the company's retail presence by opening new stores, potentially exceeding current opportunities. During a recent interview, Margulies emphasized that improved conditions for securing store locations are crucial to their expansion strategy, suggesting that the company is well-positioned to capitalize on market demand. He stated, "We have the capability to establish more stores than we currently have locations for," showcasing Axfood's proactive approach in the competitive Swedish retail landscape. This expansion aligns with Axfood's ongoing strategy to enhance its footprint throughout Sweden, responding to changing consumer needs and increasing competition within the sector.