Assistancekåren Revolutionizes Towing with Digital Integration Across Sweden

Assistancekåren, one of Sweden's largest towing and roadside assistance firms, is transforming its operations through advanced digital tools and IT systems to improve efficiency and customer experience nationwide. With 142 staffed stations and over 500 vehicles, the company leverages a sophisticated IT network that optimizes resource deployment by analyzing and matching each incoming case with the nearest tow operator, reducing response times and travel distances to enhance sustainability.

Kent Jonsson, a tow truck operator featured on the TV series 'Frusna Vägar', notes, "Today, my digital tools are crucial for me to do the job," underscoring the essential role of technology alongside traditional skills. CEO Linda Gyllensvärd explains that digitalization ensures a uniform customer experience from the southern city of Ystad to northern Kiruna. CTO Emil Ingridsson emphasizes the system's capability to provide real-time updates to customers, insurance companies, and workshops, streamlining communication and minimizing errors.

Despite technological advancements, Jonsson highlights that the enduring image of tow operators as "dirty everyday heroes" remains, suggesting a need to update public perceptions. Gyllensvärd believes Assistancekåren's unique mix of strong local presence supported by a centralized digital platform enables the company to deliver consistent, high-quality services while lowering total costs for clients. Founded in 1947, Assistancekåren is owned by over 100 local towing companies and continues to pioneer the digital transformation of Sweden's roadside assistance industry.