Allente Secures Exclusive Rights for Public Broadcast of 2026 Hockey World Championship in Sweden

Allente has secured exclusive public broadcasting rights in Sweden for the 2026 Ice Hockey World Championship, set to take place from May 15 to May 31 in Switzerland. This agreement enables bars, pubs, restaurants, hotels, and other event venues across Sweden to legally show live matches, creating a vibrant communal atmosphere for fans to enjoy the tournament together.

Venues interested in public screenings must obtain a viewing license from Allente, which acts as the exclusive partner for these public broadcasts. The viewing license application is accessible through a dedicated link provided by Allente. Matches will broadcast on Viaplay, the platform holding the streaming rights.

Therese Mellin, Allente’s Business Area Manager for Sweden, highlighted how the exclusive rights will facilitate enhanced fan engagement and foster a festive environment where supporters can experience the drama and passion of the Championship side by side. This arrangement taps into the growing interest in public viewings for major sporting events in Sweden.

The exclusive rights granted to Allente ensure a regulated and legal framework for public screenings during the Championship, enhancing the overall experience for supporters of the Swedish national team, Tre Kronor. Anticipation is high among venues eager to broadcast the games, reflecting the significance of hockey in Swedish sports culture.