AiP Media Editor-in-Chief Resigns Amid Political Content Scrutiny and Data Privacy Concerns

Jenny Åkervall has resigned as editor-in-chief of AiP Media, the Social Democrat-owned media company, following intensive scrutiny over the company’s political content practices and data handling. Åkervall’s departure came after an investigation by TV4 Nyheterna revealed multiple social media accounts linked to AiP disseminating political satire targeting opponents without clear attribution, prompting harsh criticism from opposition party Moderaterna, who accused AiP of operating a “troll factory.” In response, the Social Democrats maintained transparency about their accounts’ ownership, with leader Magdalena Andersson stating no undercover work was needed to identify the accounts’ operators. Åkervall, who also serves on the Danderyd municipal council for the Social Democrats, has requested a leave of absence, and AiP CEO Daniel Färm confirmed that Åkervall’s successor will have no political affiliations.

Compounding the controversy, AiP Media acknowledged significant flaws in its handling of user data on its "Politikkollen" site, admitting that personal visitor information was sent to Snapchat and Meta without consent. The data collection involved tracking pixels used to target visitors with course offers, potentially including sensitive information such as IP and email addresses. Färm called the situation "unfortunate," noting the company was unaware until recently and has since disabled the pixels. Swedish authorities, including the Post and Telecom Authority, are investigating possible violations of data protection laws, highlighting concerns around the subtle cookie consent banner on AiP’s website.

Further escalating tensions, Meta has banned AiP Media from advertising on Facebook and Instagram, aligning with its recent policy to restrict political advertising—a change that affects AiP’s previously granted exemptions. This series of events underscores growing challenges concerning political media transparency and responsible data practices in Sweden.