Adapting Business Strategies in the AI Era: A Call for Human-Centric Development

In the dynamic landscape shaped by artificial intelligence, Ann Bertling from One Academy underscores the urgency for organizations to evolve their business development strategies. Speaking recently, she warned that failing to connect digital transformation with foundational values may lead firms to stagnation. As AI technology advances, merely achieving efficiency is insufficient; instead, businesses must focus on creating genuine value for customers and society.

Bertling emphasizes the need for companies to ask critical questions related to value creation and organizational design. AI should be utilized as an enhancement tool that improves decision-making rather than a replacement for human judgment. The integration of human-centric values with technological advancements is pivotal in navigating current challenges faced by both public and private sectors, such as optimizing resources and adapting to shifting demands. Leadership plays a crucial role, requiring a balance of analytical skills and visionary foresight to leverage technology effectively without compromising strategic integrity.

Furthermore, she noted that strategic business development has transcended its role as a specialized function; it is now essential for all levels of an organization. The pressing question for businesses is not simply whether to adopt AI, but how best to implement it in ways that support their strategic objectives and deliver lasting societal benefits.